Roadside MBA Trip #1 began in Memphis, Tennessee and ended in Omaha, Nebraska. Our trip began, as any Great American Journey should, by spending a … [More]
Road Trip Archives
Despite, you know, being economists, the three of us do have our limits on how much economics we can take over a short … [More]
Roadside MBA Trip #3 took place in May 2011. We flew into Charlotte and out of Atlanta, and in between visited Hickory, NC, Johnson City, TN, … [More]
Road Trip #4 took place in August 2011, and went from Missoula, Montana to Portland, Oregon. Along the way, we visited a composting business in … [More]
Road Trip #5 took place in April 2012, and went from Chicago to Cincinnati. Highlights included an outdoor advertising firm in Bloomington, Illinois, … [More]
Dothan, Alabama might be our favorite city. There, we found two amazingly interesting businesses, as well as the Peanut Capital of the World... or, at … [More]
Paul Oyer was featured in today’s New York Times Frequent Flier column, discussing the journeys that led to the Roadside MBA! Check it out here.
Scott Schaefer’s blog post on Roadside MBA ran on the Harvard Business Review web site last week. A small excerpt: What happens when you put three business professors in a rental car and send them out to talk to owners and managers of small- and medium-sized businesses? Would they discover their MBA frameworks to be […]
We have interviewed 100+ small businesses in the last few years, but only had space for maybe 45 in our book. What to do with the great stories, insights, and “It Depends” examples from the other 55+? Our friends at Inc.com have been kind enough to bring us on as columnists, and we’re pleased to […]
Mike Mazzeo and Scott Schaefer enjoyed chatting with hosts Anthony Mason and Vinita Nair (Northwestern alum!) on CBS This Morning last Saturday. Big fun in the Big Apple, and you can catch the video here.
Roadside MBA got a (mostly) nice review in The Economist this week. Here’s a snip: The book… succeeds admirably in its main aim, providing fresh examples to illustrate the basic tenets of MBA theory. In doing so it cleverly addresses two different markets: MBA students who want fresh grist to their mills and roadside businesspeople […]
Scott Schaefer recently joined Linda Abraham, founder of Accepted.com, to talk Roadside MBA on the Admissions Straight Talk Podcast. Have a listen as Scott discusses the Roadside MBA Manifesto, how the Roadside MBA project has changed his teaching, and what he wishes MBA students would come to campus knowing.
Another review is out for Roadside MBA! Success Magazine writes: Roadside MBA combines humor with business theory and practice in a fresh, amusing way. You’ll be entertained and educated, ending up with a newfound admiration for the ingenuity of small-town businesses. Thanks to reviewer Margaret Jaworski.