Multimedia: Big Lessons from America’s Small Business

Blog Highlights


Emmy Nomination for Roadside MBA!

The Roadside MBA Multimedia Project has been nominated for an Emmy Award by the National Academy of Television Arts and Sciences, San Francisco/Northern California Chapter.   See the press release here!  We are nominated in the “Informational/Instructional-Program/Special” Category.  The other nominee is a fun piece on the one-year anniversary of San Francisco’s new Exploratorium from […]


The Roadside MBA Multimedia Project Wins Gold!

We just found out that the Roadside MBA Multimedia Project — Big Lessons from America’s Small Businesses — won “gold” in the News & Research Video category of the Council for Advancement and Support of Education (CASE) Western district awards.  We beat out Cal and the UC system.  A hearty congratulations to everyone at Stanford […]


Schaefer on “It Depends”

Scott Schaefer’s blog post on Roadside MBA ran on the Harvard Business Review web site last week.  A small excerpt: What happens when you put three business professors in a rental car and send them out to talk to owners and managers of small- and medium-sized businesses? Would they discover their MBA frameworks to be […]


Roadside MBA Launches Column on

We have interviewed 100+ small businesses in the last few years, but only had space for maybe 45 in our book. What to do with the great stories, insights, and “It Depends” examples from the other 55+? Our friends at have been kind enough to bring us on as columnists, and we’re pleased to […]


Mazzeo and Schaefer on CBS This Morning

Mike Mazzeo and Scott Schaefer enjoyed chatting with hosts Anthony Mason and  Vinita Nair (Northwestern alum!) on CBS This Morning last Saturday.  Big fun in the Big Apple, and you can catch the video here.


The Economist Reviews Roadside MBA

Roadside MBA got a (mostly) nice review in The Economist this week.  Here’s a snip: The book… succeeds admirably in its main aim, providing fresh examples to illustrate the basic tenets of MBA theory. In doing so it cleverly addresses two different markets: MBA students who want fresh grist to their mills and roadside businesspeople […]


Roadside on the Road in October

It has been very enjoyable to get out and speak to people about the insights from Roadside MBA – over the past couple of weeks, I have had the opportunity to participate in a few nice events and tell some of our best stories. Several of these events have been organized through the Kellogg Alumni […]