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    • #1: Memphis to Omaha
    • #2: Denver to Oklahoma City
    • #3: Charlotte to Atlanta
    • #4: Missoula to Portland
    • #5: Chicago to Cincinnati
    • #6: Atlanta to New Orleans
    • #7: San Francisco to Las Vegas
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Roadside MBA
Backroad Lessons for Executives, Entrepreneurs and Small Business Owners

Multimedia: Big Lessons from America’s Small Business

Road Trip Archives

Trip #1: Memphis to Omaha

Roadside MBA Trip #1 began in Memphis, Tennessee and ended in Omaha, Nebraska. Our trip began, as any Great American Journey should, by spending a … [More]

Trip #2: Denver to Oklahoma City

Despite, you know, being economists, the three of us do have our limits on how much economics we can take over a short … [More]

Trip #3: Charlotte to Atlanta

Roadside MBA Trip #3 took place in May 2011.  We flew into Charlotte and out of Atlanta, and in between visited Hickory, NC, Johnson City, TN, … [More]

Trip #4: Missoula to Portland

Road Trip #4 took place in August 2011, and went from Missoula, Montana to Portland, Oregon.  Along the way, we visited a composting business in … [More]

Trip #5: Chicago to Cincinnati

Road Trip #5 took place in April 2012, and went from Chicago to Cincinnati. Highlights included an outdoor advertising firm in Bloomington, Illinois, … [More]

Trip #6: Atlanta to New Orleans

Dothan, Alabama might be our favorite city. There, we found two amazingly interesting businesses, as well as the Peanut Capital of the World... or, at … [More]

Trip #7: San Francisco to Las Vegas

Roadside MBA Trip #7 went from San Francisco to Las Vegas, and was accompanied by a professional TV crew.  Let's bust out some adjectives to see if we

Blog Highlights

The Roadside MBA MOOC: Strategic Thinking for Growing Your Enterprise

April 12, 2016 By Scott Schaefer

The Roadside MBA team is partnering with Stanford GSB to offer our first MOOC! After years globe-trotting, book-writing, and trying out new course material on unsuspecting MBA students, we’ve picked the best ideas from the Roadside MBA canon and packaged them together in a free, online course.  During the course, we’ll ask you to think about questions […]

Emmy Nomination for Roadside MBA!

May 7, 2015 By Scott Schaefer

The Roadside MBA Multimedia Project has been nominated for an Emmy Award by the National Academy of Television Arts and Sciences, San Francisco/Northern California Chapter.   See the press release here!  We are nominated in the “Informational/Instructional-Program/Special” Category.  The other nominee is a fun piece on the one-year anniversary of San Francisco’s new Exploratorium from […]

The Roadside MBA Multimedia Project Wins Gold!

February 3, 2015 By Scott Schaefer

We just found out that the Roadside MBA Multimedia Project — Big Lessons from America’s Small Businesses — won “gold” in the News & Research Video category of the Council for Advancement and Support of Education (CASE) Western district awards.  We beat out Cal and the UC system.  A hearty congratulations to everyone at Stanford […]

Oyer in today’s New York Times

September 2, 2014 By Scott Schaefer

Paul Oyer was featured in today’s New York Times Frequent Flier column, discussing the journeys that led to the Roadside MBA!  Check it out here.

Schaefer on HBR.org: “It Depends”

July 31, 2014 By Scott Schaefer

Scott Schaefer’s blog post on Roadside MBA ran on the Harvard Business Review web site last week.  A small excerpt: What happens when you put three business professors in a rental car and send them out to talk to owners and managers of small- and medium-sized businesses? Would they discover their MBA frameworks to be […]

Roadside MBA Launches Column on Inc.com

July 16, 2014 By Scott Schaefer

We have interviewed 100+ small businesses in the last few years, but only had space for maybe 45 in our book. What to do with the great stories, insights, and “It Depends” examples from the other 55+? Our friends at Inc.com have been kind enough to bring us on as columnists, and we’re pleased to […]

Mazzeo and Schaefer on CBS This Morning

July 14, 2014 By Scott Schaefer

Mike Mazzeo and Scott Schaefer enjoyed chatting with hosts Anthony Mason and  Vinita Nair (Northwestern alum!) on CBS This Morning last Saturday.  Big fun in the Big Apple, and you can catch the video here.

The Economist Reviews Roadside MBA

July 7, 2014 By Scott Schaefer

Roadside MBA got a (mostly) nice review in The Economist this week.  Here’s a snip: The book… succeeds admirably in its main aim, providing fresh examples to illustrate the basic tenets of MBA theory. In doing so it cleverly addresses two different markets: MBA students who want fresh grist to their mills and roadside businesspeople […]

Roadside MBA Spring Tour!

April 25, 2017 By Scott Schaefer

Roadside MBA will be back on the road June 12 through 16! We’ll hit two countries, two states, two provinces (and our windshield will probably hit many thousands of bugs!)   Yes, we’re flying to our neighbor to the north, starting our trip in Thunder Bay, Ontario.  From there, we’ll hit Duluth, Minnesota, Grand Forks, […]

Controversy on the #StrategyGrowthMOOC

May 20, 2016 By Scott Schaefer

The Roadside MBA team has been enjoying presenting our MOOC Strategic Thinking for Growing Your Enterprise this month! In our live sessions, we’ve been hosting interviews with growing businesses from around the world, and we’ve also started a new feature:  Controversy of the Week!  In this segment, we try to kick up some controversy by […]

About Us

The Roadside MBA Team The Roadside MBA Team is (L to R) Mike Mazzeo, Paul Oyer, and Scott Schaefer. Learn more.

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Taking it to the Tweets

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Roadside MBA
Roadside MBA
@roadsidemba

@Horsley_ML @HarvardHBS Somehow gotta get @pauloyer on @FoxNews...

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10:14 pm · March 25, 2018
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AlleyWatch
AlleyWatch
@AlleyWatch

5 Solution Differentiation Moves That Customers Love ft @roadsidemba alleywatch.com/2018/02/5-solu… via @AlleyWatch

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7:06 am · February 1, 2018 ·
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Roadside MBA
@roadsidemba

@DaniAmores @STRATMAZZ has fans???

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11:01 am · December 11, 2017
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Dogma Dog Care
Dogma Dog Care
@DogmaDogCare

Bahaha fb.me/1Awi20Smt

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2:35 pm · October 2, 2017 ·
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Paul Oyer
Paul Oyer
@pauloyer

A @roadsidemba first. Lunch at @IKEACanada #rsmba11 pic.twitter.com/bO562AGkO0

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12:08 pm · June 15, 2017 ·
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Roadside MBA
Roadside MBA
@roadsidemba

Word of the trip: Turbidity

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8:58 am · June 15, 2017
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Scott Schaefer
Scott Schaefer
@scottschaefer

Winnipeg hotel way too hip for me. @STRATMAZZ seems to like it. pic.twitter.com/gxL6hqOpdE

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6:21 pm · June 14, 2017 ·
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Paul Oyer
Paul Oyer
@pauloyer

Best potato-based interview we ever had. @roadsidemba #rsmba11 @BlackGoldFarms

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11:10 am · June 14, 2017 ·
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Paul Oyer
Paul Oyer
@pauloyer

Wow! Grand Forks is great! @roadsidemba #rsmba11 @AE2S1 pic.twitter.com/3INpHlcbzm

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11:10 am · June 14, 2017 ·
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Scott Schaefer
Scott Schaefer
@scottschaefer

Paul Bunyan's ox. Bemidji, MN. pic.twitter.com/jtlwvuvsop

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10:51 pm · June 13, 2017 ·
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