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Roadside MBA
Backroad Lessons for Executives, Entrepreneurs and Small Business Owners

Roadside MBA Spring Tour!

April 25, 2017 by Scott Schaefer Leave a Comment

Roadside MBA will be back on the road June 12 through 16! We'll hit two countries, two states, two provinces (and our windshield will probably hit many thousands of bugs!)   Yes, we're flying to our neighbor to the north, starting our trip in Thunder Bay, Ontario.  From there, we'll hit Duluth, Minnesota, Grand Forks, North Dakota, and Winnipeg, Manitoba. Follow along on twitter or our blog!     … [Read more...]

Filed Under: Destinations

Controversy on the #StrategyGrowthMOOC

May 20, 2016 by Scott Schaefer 2 Comments

The Roadside MBA team has been enjoying presenting our MOOC Strategic Thinking for Growing Your Enterprise this month! In our live sessions, we've been hosting interviews with growing businesses from around the world, and we've also started a new feature:  Controversy of the Week!  In this segment, we try to kick up some controversy by taking management truisms --- you know, those things that people say about business that sound so good they must be right --- and turning them on their head. Last week, we took on "Grow or Die!" and argued that, for some businesses, it might be important … [Read more...]

Filed Under: Uncategorized

The Roadside MBA MOOC: Strategic Thinking for Growing Your Enterprise

April 12, 2016 by Scott Schaefer Leave a Comment

The Roadside MBA team is partnering with Stanford GSB to offer our first MOOC! After years globe-trotting, book-writing, and trying out new course material on unsuspecting MBA students, we've picked the best ideas from the Roadside MBA canon and packaged them together in a free, online course.  During the course, we'll ask you to think about questions like: What scales and what doesn't? What does your cost structure tell you about your future? Where can you add value for your customers so that they will be willing to pay a price that can ensure you stay profitable as you … [Read more...]

Filed Under: MBA Lessons

Emmy Nomination for Roadside MBA!

May 7, 2015 by Scott Schaefer Leave a Comment

The Roadside MBA Multimedia Project has been nominated for an Emmy Award by the National Academy of Television Arts and Sciences, San Francisco/Northern California Chapter.   See the press release here!  We are nominated in the "Informational/Instructional-Program/Special" Category.  The other nominee is a fun piece on the one-year anniversary of San Francisco's new Exploratorium from the Bay Area's local ABC affiliate, KGO Channel 7. This is a "local" Emmy, the kind that your local TV news station might brag about, so we won't be meeting Bryan Cranston at the after-party.  But there is a … [Read more...]

Filed Under: Roadside Reviews

The Roadside MBA Multimedia Project Wins Gold!

February 3, 2015 by Scott Schaefer Leave a Comment

We just found out that the Roadside MBA Multimedia Project --- Big Lessons from America's Small Businesses --- won "gold" in the News & Research Video category of the Council for Advancement and Support of Education (CASE) Western district awards.  We beat out Cal and the UC system.  A hearty congratulations to everyone at Stanford GSB who worked on the project!  Check out the announcement here. … [Read more...]

Filed Under: Press

Roadside MBA on Monster.com

September 19, 2014 by Scott Schaefer Leave a Comment

Roadside MBA has two new pieces on Monster.com's Resource Center. In "Visiting America's Small Business Innovators," Scott Schaefer gives an overview of the Roadside MBA project, and hits a couple of highlights from the road.  In "Screen Candidates to Find the Elusive Needle in a Haystack," there's a short book excerpt about our visit to Southside Family Fun Center in St. Joseph, Missouri. … [Read more...]

Filed Under: Press

Schaefer on the Admissions Straight Talk Podcast

September 8, 2014 by Scott Schaefer Leave a Comment

Scott Schaefer recently joined Linda Abraham, founder of Accepted.com, to talk Roadside MBA on the Admissions Straight Talk Podcast.  Have a listen as Scott discusses the Roadside MBA Manifesto, how the Roadside MBA project has changed his teaching, and what he wishes MBA students would come to campus knowing. … [Read more...]

Filed Under: Press

Oyer in today’s New York Times

September 2, 2014 by Scott Schaefer Leave a Comment

Paul Oyer was featured in today's New York Times Frequent Flier column, discussing the journeys that led to the Roadside MBA!  Check it out here. … [Read more...]

Filed Under: Press

Review: Success Magazine

August 4, 2014 by Scott Schaefer Leave a Comment

Another review is out for Roadside MBA!  Success Magazine writes: Roadside MBA combines humor with business theory and practice in a fresh, amusing way. You’ll be entertained and educated, ending up with a newfound admiration for the ingenuity of small-town businesses.  Thanks to reviewer Margaret Jaworski. … [Read more...]

Filed Under: Roadside Reviews

Schaefer on HBR.org: “It Depends”

July 31, 2014 by Scott Schaefer Leave a Comment

Scott Schaefer's blog post on Roadside MBA ran on the Harvard Business Review web site last week.  A small excerpt: What happens when you put three business professors in a rental car and send them out to talk to owners and managers of small- and medium-sized businesses? Would they discover their MBA frameworks to be a bunch of academic mumbo-jumbo with no real applicability? What we found is that there’s no best path to business success. Managers successfully address seemingly similar problems in very different ways and, as our corollary suggests, the trick is to find which solution fits … [Read more...]

Filed Under: MBA Lessons

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About Us

The Roadside MBA Team The Roadside MBA Team is (L to R) Mike Mazzeo, Paul Oyer, and Scott Schaefer. Learn more.

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Taking it to the Tweets

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@Horsley_ML @HarvardHBS Somehow gotta get @pauloyer on @FoxNews...

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10:14 pm · March 25, 2018
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AlleyWatch
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5 Solution Differentiation Moves That Customers Love ft @roadsidemba alleywatch.com/2018/02/5-solu… via @AlleyWatch

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7:06 am · February 1, 2018 ·
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@DaniAmores @STRATMAZZ has fans???

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11:01 am · December 11, 2017
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Bahaha fb.me/1Awi20Smt

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2:35 pm · October 2, 2017 ·
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Paul Oyer
Paul Oyer
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A @roadsidemba first. Lunch at @IKEACanada #rsmba11 pic.twitter.com/bO562AGkO0

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12:08 pm · June 15, 2017 ·
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Word of the trip: Turbidity

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8:58 am · June 15, 2017
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Scott Schaefer
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Winnipeg hotel way too hip for me. @STRATMAZZ seems to like it. pic.twitter.com/gxL6hqOpdE

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6:21 pm · June 14, 2017 ·
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Paul Oyer
Paul Oyer
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Best potato-based interview we ever had. @roadsidemba #rsmba11 @BlackGoldFarms

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11:10 am · June 14, 2017 ·
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Paul Oyer
Paul Oyer
@pauloyer

Wow! Grand Forks is great! @roadsidemba #rsmba11 @AE2S1 pic.twitter.com/3INpHlcbzm

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11:10 am · June 14, 2017 ·
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Scott Schaefer
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Paul Bunyan's ox. Bemidji, MN. pic.twitter.com/jtlwvuvsop

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10:51 pm · June 13, 2017 ·
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