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Roadside MBA
Backroad Lessons for Executives, Entrepreneurs and Small Business Owners

Mazzeo on “A Closer Look” with Pam Atherton

July 13, 2014 by Scott Schaefer Leave a Comment

Mike Mazzeo was recently a guest on "A Closer Look" radio, hosted by Pam Atherton. The show's twitter account is "radiowithIQ", so Mike had to bring his "A" game. Have a listen here, and thanks to Pam for having us on!       … [Read more...]

Filed Under: MBA Lessons, Press

Upcoming TV — CBS This Morning

July 9, 2014 by Scott Schaefer Leave a Comment

Mike Mazzeo and Scott Schaefer are headed for the bright lights and big city.  No, we're not going Hollywood... We're headed to New York, New York, to appear on CBS This Morning Saturday on July 12.  We'll be on live at around 7:45 am Eastern time.  Yes, that's 5:45 am Mountain Time, so tune in just to see whether non-morning-person Scott can hold it together. On top of that, we're scheduled to be on Al Jazeera America's "Real Money with Ali Velshi" Friday evening. Cross your fingers that peace breaks out all over the Middle East so we don't get bumped for breaking news...  Should be on … [Read more...]

Filed Under: Press

Oyer on NBC Bay Area’s “Press Here”

July 8, 2014 by Scott Schaefer Leave a Comment

Paul Oyer was on TV in the SF Bay Area last Sunday, and you can catch his interview with Scott McGrew here. … [Read more...]

Filed Under: Press

Schaefer on “The Money Show” South Africa

July 7, 2014 by Scott Schaefer Leave a Comment

Scott Schaefer recently joined Ray White on the Talk Radio 702 Cape Town's "The Money Show."  You can check out the podcast here.  Thanks to Ray and Talk Radio 702 for having us on!     … [Read more...]

Filed Under: MBA Lessons, Press

Mazzeo on RainToday Podcast

July 7, 2014 by Scott Schaefer Leave a Comment

Mike Mazzeo joined Michelle Davidson on the RainToday Podcast recently.  RainToday focuses on marketing and selling professional services, so Mike was able to discuss a couple of our favorite examples from the road: Launch Something, a marketing firm in Spartanburg, South Carolina Elevate, an IT outsourcing firm in Washington state's Tri-Cities. Have a listen here, and thanks to RainToday for having us on! … [Read more...]

Filed Under: MBA Lessons, Press

Oyer on “On The Money”

July 4, 2014 by Scott Schaefer Leave a Comment

Paul Oyer joined host Steve Pomeranz on "On the Money", which appears on many NPR stations in the south and west.  Paul enjoyed the conversation and is grateful to Steve and his team for posting this podcast. … [Read more...]

Filed Under: Press

HuffPo’s Zwilling on Product Differentiation

June 30, 2014 by Scott Schaefer Leave a Comment

Huffington Post blogger Marty Zwilling's take on product differentiation, which pulls ideas and examples from our Chapter 3. Great piece! … [Read more...]

Filed Under: MBA Lessons, Press

Audio Book — Now Available!

June 26, 2014 by Scott Schaefer Leave a Comment

Yes, thanks to the magic of some guy reading into a microphone, you can now take the Roadside MBA, well, on the road.  Our audio book has hit the virtual shelves!  Download to your phone and take it on your family vacation...  Your kids will be sooo much smarter when you get home. … [Read more...]

Filed Under: Press

Mazzeo on The Engaging Brand Podcast

June 23, 2014 by Scott Schaefer Leave a Comment

Mike Mazzeo appeared recently on The Engaging Brand Podcast, where he and host Anna Farmery discussed all manner of small business topics, including pricing, negotiations, and competition.         … [Read more...]

Filed Under: MBA Lessons, Press

Oyer on KGO 810-AM in Bay Area

June 20, 2014 by Scott Schaefer Leave a Comment

Paul Oyer talked Roadside MBA yesterday with Ronn Owens on 810-AM KGO in the SF Bay Area. You can listen here; it's in the first part of the 10AM hour. How come Mike is getting all the TV while Scott and Paul do radio? … [Read more...]

Filed Under: Press

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About Us

The Roadside MBA Team The Roadside MBA Team is (L to R) Mike Mazzeo, Paul Oyer, and Scott Schaefer. Learn more.

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Taking it to the Tweets

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@Horsley_ML @HarvardHBS Somehow gotta get @pauloyer on @FoxNews...

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10:14 pm · March 25, 2018
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AlleyWatch
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5 Solution Differentiation Moves That Customers Love ft @roadsidemba alleywatch.com/2018/02/5-solu… via @AlleyWatch

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7:06 am · February 1, 2018 ·
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@DaniAmores @STRATMAZZ has fans???

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11:01 am · December 11, 2017
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Bahaha fb.me/1Awi20Smt

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2:35 pm · October 2, 2017 ·
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Paul Oyer
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A @roadsidemba first. Lunch at @IKEACanada #rsmba11 pic.twitter.com/bO562AGkO0

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12:08 pm · June 15, 2017 ·
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Word of the trip: Turbidity

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8:58 am · June 15, 2017
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Scott Schaefer
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Winnipeg hotel way too hip for me. @STRATMAZZ seems to like it. pic.twitter.com/gxL6hqOpdE

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6:21 pm · June 14, 2017 ·
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Paul Oyer
Paul Oyer
@pauloyer

Best potato-based interview we ever had. @roadsidemba #rsmba11 @BlackGoldFarms

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11:10 am · June 14, 2017 ·
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Paul Oyer
Paul Oyer
@pauloyer

Wow! Grand Forks is great! @roadsidemba #rsmba11 @AE2S1 pic.twitter.com/3INpHlcbzm

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11:10 am · June 14, 2017 ·
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Scott Schaefer
Scott Schaefer
@scottschaefer

Paul Bunyan's ox. Bemidji, MN. pic.twitter.com/jtlwvuvsop

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10:51 pm · June 13, 2017 ·
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