Another review is out for Roadside MBA!  Success Magazine writes: Roadside MBA combines humor with business theory and practice in a fresh, amusing way. You’ll be entertained and educated, ending up with a newfound admiration for the ingenuity of small-town businesses.  Thanks to reviewer Margaret Jaworski. … [Read more...]

Hey! Another favorable review of Roadside MBA! This one from Young Upstarts.  Here are a few lines: Readers will discover, in the co-authors’ conversations with those business owners, how those small companies dealt with their individual challenges.... Businesses cover the gamut of industries and in different situations, so if you’re a business owner yourself there’s almost definitely an example in “Roadside MBA” that you’ll identify with and can learn from.... Certainly a worthy read. Check it out here!     … [Read more...]

There's a new review of Roadside MBA on Fortune.com.  Here's  a tidbit: Mazzeo, Oyer, and Schaefer shine when it comes to explaining big ideas in clean and simple language served up with a large dollop of humor. (F)or those who don’t have the time or money to go to business school, but teem with ambition, or for burgeoning small business owners looking for creative ideas, Roadside MBA is an excellent primer. Thanks to @ShaleneGupta @FortuneMagazine for taking a look! … [Read more...]

Bizbooks columnist Jim Pawlak's review of Roadside MBA appeared in the Dallas Morning News and many other locations.  Thanks! … [Read more...]

Roadside MBA got a (mostly) nice review in The Economist this week.  Here's a snip: The book... succeeds admirably in its main aim, providing fresh examples to illustrate the basic tenets of MBA theory. In doing so it cleverly addresses two different markets: MBA students who want fresh grist to their mills and roadside businesspeople who want an introduction to management theory... The picture that emerges from “Roadside MBA” is a surprisingly uplifting one: of a country that is still abuzz with enthusiasm for business.  But apparently the stuffy folks at … [Read more...]

New review out today on Bloomberg Businessweek's B-School channel. Here's a snip: The book unpacks back road business strategy in the words of small business owners and managers whose common sense wisdom makes you wonder why that quality seems to have disappeared from corporate America. … [Read more...]

Our latest review is in the Financial Times: Two of the best chapters address the people factor. The interviewees share a variety of methods for discouraging the wrong applicants and hiring the right ones.... A bad dinner and a de­bate on whether to stiff the waitress on the tip forms a neat introduction to the issue of pay incentives. Read it here! … [Read more...]

Check out the new review of Roadside MBA on Inc.com... Dang, we wish we'd thought of that Keynes line.  Good one! … [Read more...]