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Roadside MBA
Backroad Lessons for Executives, Entrepreneurs and Small Business Owners

Review: Success Magazine

August 4, 2014 by Scott Schaefer Leave a Comment

Another review is out for Roadside MBA!  Success Magazine writes: Roadside MBA combines humor with business theory and practice in a fresh, amusing way. You’ll be entertained and educated, ending up with a newfound admiration for the ingenuity of small-town businesses.  Thanks to reviewer Margaret Jaworski. … [Read more...]

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Review: Young Upstarts

July 17, 2014 by Scott Schaefer Leave a Comment

Hey! Another favorable review of Roadside MBA! This one from Young Upstarts.  Here are a few lines: Readers will discover, in the co-authors’ conversations with those business owners, how those small companies dealt with their individual challenges.... Businesses cover the gamut of industries and in different situations, so if you’re a business owner yourself there’s almost definitely an example in “Roadside MBA” that you’ll identify with and can learn from.... Certainly a worthy read. Check it out here!     … [Read more...]

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Fortune Review: “Big ideas in clean and simple language”

July 8, 2014 by Scott Schaefer Leave a Comment

There's a new review of Roadside MBA on Fortune.com.  Here's  a tidbit: Mazzeo, Oyer, and Schaefer shine when it comes to explaining big ideas in clean and simple language served up with a large dollop of humor. (F)or those who don’t have the time or money to go to business school, but teem with ambition, or for burgeoning small business owners looking for creative ideas, Roadside MBA is an excellent primer. Thanks to @ShaleneGupta @FortuneMagazine for taking a look! … [Read more...]

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Review: Dallas Morning News

July 7, 2014 by Scott Schaefer Leave a Comment

Bizbooks columnist Jim Pawlak's review of Roadside MBA appeared in the Dallas Morning News and many other locations.  Thanks! … [Read more...]

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The Economist Reviews Roadside MBA

July 7, 2014 by Scott Schaefer Leave a Comment

Roadside MBA got a (mostly) nice review in The Economist this week.  Here's a snip: The book... succeeds admirably in its main aim, providing fresh examples to illustrate the basic tenets of MBA theory. In doing so it cleverly addresses two different markets: MBA students who want fresh grist to their mills and roadside businesspeople who want an introduction to management theory... The picture that emerges from “Roadside MBA” is a surprisingly uplifting one: of a country that is still abuzz with enthusiasm for business.  But apparently the stuffy folks at … [Read more...]

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BW Review: “Timeless lessons for every executive, entrepreneur, and business student.”

June 17, 2014 by Scott Schaefer Leave a Comment

New review out today on Bloomberg Businessweek's B-School channel. Here's a snip: The book unpacks back road business strategy in the words of small business owners and managers whose common sense wisdom makes you wonder why that quality seems to have disappeared from corporate America. … [Read more...]

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Financial Times Review: “An excellent primer on dealing with problems that keep managers… awake at night”

June 11, 2014 by Scott Schaefer Leave a Comment

Our latest review is in the Financial Times: Two of the best chapters address the people factor. The interviewees share a variety of methods for discouraging the wrong applicants and hiring the right ones.... A bad dinner and a de­bate on whether to stiff the waitress on the tip forms a neat introduction to the issue of pay incentives. Read it here! … [Read more...]

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“Keynes meets Kerouac”: Inc.com Review of Roadside MBA

May 5, 2014 by Scott Schaefer Leave a Comment

Check out the new review of Roadside MBA on Inc.com... Dang, we wish we'd thought of that Keynes line.  Good one! … [Read more...]

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Latest Update

TX

After a LONG pandemic-and-other-work induced hiatus, the Roadside MBA Crew is hitting the road again!

Join us here for the Summer 2022 Tex-Mex-plus-Arizona trip!

We’ll be kicking it off in Tucson on June 27, then hitting El Paso. After some combination of Odessa, Midland, Lubbock and Abilene, we’ll hop a flight to Mexico City for two whole days of visits.

About Us

The Roadside MBA Team The Roadside MBA Team is (L to R) Mike Mazzeo, Paul Oyer, and Scott Schaefer. Learn more.

Order

Jacket Image Our book is available at fine retailers everywhere. Check these fine retailers!

Book Trailer

Check out the video highlights from a busy day in Dothan, Alabama --- our FAVORITE Roadside city

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