Check out Mike Mazzeo’s interview and podcast with Kellogg Insight:
A lot of people have this preconceived notion that there’s a right answer—that if companies only followed a particular recipe they would be successful. We reject that idea and really feel the right thing to do, in any specific situation, depends on the context. So what we’ve nicknamed Mazzeo’s Law states that the right answer to every strategic question is, “It depends.”
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