The Roadside MBA Team is pleased to announce that Road Trip #7 will go from Palo Alto, CA to Las Vegas, NV, leaving May 13 and arriving May 16!
And you can join up, virtually. We’ll be live blogging, tweeting, instagramming, and, well, what other apps do we have on our phones? We’ll also be answering questions and/or taking dares from twitter users. Simply tweet your question/dare with hashtag #roadsidemba and if we answer-it/take-it, we will enter you in a drawing to win a free copy of our book.
This trip will be a bit different from our activities to date. Stanford GSB is sponsoring this particular dose of Americana, and is supplying us with the following:
- An RV
- A full TV production crew
- All the beer we can drink
Wait, actually not that last one. But still pretty good, huh?
We will be visiting three businesses on this trip, and we’re excited to document our travels in video form. We’ll be producing some short videos that will show how Mazzeo’s Law and the Roadside MBA frameworks apply in the businesses we see. We’re also planning to use the footage (in perhaps more expanded form) to develop online course materials around the Roadside MBA ideas. We’re planning to MOOC it for all it’s worth.
And a dairy pun is a perfect segue to a list of businesses we’ll be visiting. On Wednesday May 14, we’re at Rosa Brothers Dairy in Tulare, CA. We’re excited to learn how this family-owned business has transitioned from selling milk in bulk to developing its own local brand for dairy products including milk and super-premium ice cream.
On Thursday May 15, we mooooove along to Adelanto, CA to visit Scott Turbon Mixer. This firm manufactures mixing equipment; think about the big machine that combines all the ingredients that go into producing a bottle of salad dressing. While so much of the US economy has transitioned to service from manufacturing over the past 40 years, this firm has built technical expertise and kept jobs here at home… and we are looking forward to learning how they’ve done it.
From cows to horses: On Friday May 16, we will be at the Stagecoach Trails Ranch, which seems to be out in the middle of nowhere in the Arizona desert. This destination dude ranch draws horse enthusiasts from all over the world, and we hope to learn how this highly rated business (per TripAdvisor) manages the complex process of insuring a quality guest experience every time. And we really can’t wait to see city-boy Mike on a horse.
Then Friday night we will roll into Vegas, and hopefully get a good night’s sleep before heading home.
We hope you’ll join us!
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