Our discussion of CollegeFrog — complete with accounting jokes — is now excerpted on the Stanford GSB’s web site.
On one trip, we traveled to Pensacola, a fast-growing city on the western edge of the Florida Panhandle, to visit the leadership team of CollegeFrog, a tech startup trying to transform college recruitment and hiring in the stodgy world of accounting. We found this visit to be particularly enjoyable because it allowed us to make accountant jokes. Accountants are the only group who make economists seem exciting, so we have to take our shots when we can.
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