The University of Utah’s David Eccles School of Business is featuring Roadside MBA; check it out here and here.
An excerpt:
The idea for the book was inspired by a short side-trip the three friends made to a shoe store while attending an academic conference in New England. Schaefer noted that talking to the people at the small Maine store “made us realize that there are countless compelling and insightful stories to be heard at other local companies.”
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